TW ONLINE: Tracking Guideline

Tracking Guideline

Information on tracking in general

Up to five tracking pixels can be used per advertising medium according to the specifications of the IAB (Interactive Advertising Bureau). This usually includes:

  • two tracking pixels for impression tracking
  • one click command
  • one viewability measurement (e.g. meetrics
  • one market research pixel (e.g. GfK)

The use of the collected tracking data is exclusively limited to the booked campaign and to the booked period on our websites. Any further use or sale of the data to third parties is prohibited.

Information on tracking under TCF

As soon as a tracking/pixel/tag is used in a campaign that processes personal data, the following points must be taken into account.

All URL based components of an ad (e.g. redirect, pixel tracker) must contain the IAB macro gdpr_consent =${GDPR_CONSENT_XXX} to process the TC string, where XXX represents the numeric vendor ID according to the IAB's global vendor list.

In order for us to be able to identify this GDPR macro, we need to know 5 working days before the start of the campaign how and where this GDPR macro is delivered in the redirect, in scripts, iframes and/or other tracking. All advertising tags/tracking must contain these GDPR macros.

Information on technical service providers (vendors)

In addition, please name the technical service providers that will be used as part of the tracking before the start of the campaign. A service provider/vendor may only be used if it is already implemented in the consentmanagement platform of our websites and only tracks if user consent is given.