TW ONLINE: Technical specifications (digital)

Technical specifications (digital)

Banner campaigns

▪ static jpeg, png or animated gif file (for billboard pushdown or poster ad: static jpeg)
▪ third-party ad tag
▪ HTML5 file (additionally: banner as image file (GIF, JPEG, PNG) as fallback)
▪ max. 200 KB (desktop), max. 100 KB (mobile)

Newslines or breaking news:
▪ static jpeg or png file, without animation
▪ max. 100 KB

Links: Please send us "https" links only. http pages will not load in many browsers.

Tracking pixels and click count URL can be included. Please also refer to our Tracking Guideline.

Data delivery banner
Please send all required data to at least 3 business days before the start (Wednesday of the previous week).

Video campaigns

Video Ad:
▪ Video Format: .mp4
▪ Resolution: 1280 x 720 px
▪ Maximum file zize: 10 MB
▪ Length: preferably 5-30 seconds
▪ Sound: on (video plays silently, sound can be activated by clicking on the speaker symbol).
▪ Click URL: URL to your desired landing page (mail-to-links are not possible)
▪ Aspect ratio: 16:9 (4:3 is not supported). Widescreen not recommended.

Billboard Pushdown Video Ad: The same specifications (except the resolution) apply as for "Video Ad Campaigns" (see above).

It is also possible to deliver a redirect for the Billboard Pushdown Video Ad. When creating the redirect, please note the following specifications for both the redirect 1) and the video 2) it contains:

1) Specifications Redirect
▪ The redirect code is delivered in an iframe and must be functional in itself.
▪ The video must be played via an external server (i.e. not the TW server) and should be streamed.
▪ Pushdown functionality must be provided through the redirect code and in the iframe.
▪ Max. file size: 250 KB
▪ Compression tools: Graphics: Javascript: CSS:

2) Specifications Video within the redirect
▪ Format: 940 x 250 px to 940 x 500 px
▪ Length: 5 to max. 30 seconds
▪ Sound: Video starts silently when page is loaded. The sound can be activated and deactivated by clicking on the speaker symbol.
▪ Interaction:
- Video starts automatically on page load and expands to 940 x 500 px
- Video is played once and does not start again automatically
- On user interaction ("mouse over"), the video expands/starts again until "mouse out"
- Without user interaction, the video shrinks to the regular size (940 x 250 px) after 15 seconds at the latest

Data delivery videos
Please send all required data to at least 5 working days before the start (Monday of the previous week).

Showroom galleries

1) Landing Page:
▪ Brand name
▪ Headline: max. 45 characters incl. spaces
▪ Intro text: max. 300 characters incl. spaces
▪ Article images (up to 2, format: 16:9, size: max. 1 MB, without lettering, logo, etc.)
▪ Contact details (max. 1 contact person each + phone number + email address + website link)

2) Image gallery:
▪ Headline (max. 45 characters incl. spaces)
▪ Gallery images (max. 20, static jpg or png files, Size: min. 800x600 px (Larger images will be scaled); Max 1-2 MB per image)
▪ Sequence: If a certain sequence is required, please define that via image names. Otherwise, any sequence is chosen.

For all images, please let us know if copyright attribution is required on the photo and provide the name of the copyright holder if applicable.
Data delivery showroom gallery
Please send all required data to at least 5 working days before the start (Monday of the previous week).