Podcast formats: Branded Podcast

Branded Podcast

Maximize the power of your podcast: We manage the complete marketing of your podcast to the TW Community.

Guaranteed ad impressions. We guarantee 450,000 ad impressions on the promotional materials during the campaign.

Flexible add-ons. Choose freely from our add-ons for even more reach.

All-inclusive option. If you do not have a podcast yet, TW will also conceptualize the content, organize production, and provide an experienced host.

Looking for more?
Choose from our add-ons for even greater reach.



¹ Includes three selected newsletter articles (editor's picks); can be booked once per podcast.
² Can be booked up to three times per podcast, every two weeks.
³ Total: 675,000 ad impressions.

No Podcast? No Problem.
Even if you do not yet have a podcast, we are here to help with our All-Inclusive Add-On.



Campaign Spotlight: Sponsored Podcast with s.Oliver

Check out the landing page here and tune in to the podcast.


What we need from you

E-Blast Add-On

Please provide us with the following 2 weeks before the podcast goes live:

✓ Header image: 560 px x 250 px; 72 dpi; jpg or png
✓ Headline: 30 - 70 characters incl. spaces
✓ Text: 2,500 - 3,000 characters incl. spaces and formatted
✓ Links: Underline the words in the text that are to be linked and write the exact link in brackets after them.

LinkedIn Add-On

Please provide us with the following components 2 weeks before the podcast goes live:

Image: 1200 x 627 px
Link to landing page
Text: max. 400 characters including spaces, corresponds to max. 5-6 lines
Hashtags: max. 4
Company account to be tagged

You have questions or need more information?


Your media consultant:

Franziska Welp
Deputy Publishing Director

We are happy to get in touch.

To distinguish your request from that of a bot, please also answer this question:
*mandatory field




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