SOCIAL MEDIA: Awareness Social Ads

Awareness Social Ads

Reach the fashion community through targeted social media advertising on the Instagram and LinkedIn channels. The campaign is focused on creating brand awareness.

✓ New reach & brand building: The campaign runs over a period of two weeks and is specifically optimized for maximum reach using Meta and LinkedIn algorithms.
Guaranteed impressions: Depending on the selected option, we guarantee  150,000, 300,000, 450,000 or 600,000 ad impressions.
✓ Precise targeting: Your campaign strategically targets TW's followers, website visitors, and a lookalike audience*, ensuring your message reaches the right audience effectively.

*People identified by the algorithm with similar characteristics, interests and behaviors as TW's social media followers and website visitors.

150,000 impressions: €7,500
300,000 impressions: €14,600
450,000 impressions: €21,400
600,000 impressions: €27,800

What we need from you


Provide up to three different motifs: Image and/or video.
All motifs are required in vertical format (stories/reels) and square format (feed).

File type: jpg or png
Format: 1080 x 1920 px (vertical) and 1080 x 1080 px (square)

Length: 15 seconds
File type: mp4
Format: 1080 x 1920 px (vertical) and 1080 x 1080 px (square)
Ad copy

The ad copy consists of the headline and the primary text.
Headline: max. 40 characters
Primary text: max. 62 characters
File format: as Word.doc (not as PDF)

Destination URL

Link to your landing page.
Length: max. 2,000 characters
URL prefix: https://

You have questions or need more information?

Your media consultant:

Franziska Welp
Deputy Publishing Director

We are happy to get in touch.

*mandatory field