SOCIAL MEDIA: Awareness Social Ads

Awareness Social Ads

Reach the fashion community through targeted social media advertising on Instagram and LinkedIn. The campaign is designed to build awareness and runs for either two weeks (450,000, 300,000, or 150,000 impressions) or four weeks (600,000 impressions).


✓ New reach & brand building: The campaign is specifically optimized for maximum reach using Meta and LinkedIn algorithms.
✓ Guaranteed impressions: Depending on the selected option, we guarantee  150,000, 300,000, 450,000 or 600,000 ad impressions.
✓ Precise targeting: Your campaign strategically targets TW's followers, website visitors, and a lookalike audience*, ensuring your message reaches the right audience effectively.

*People identified by the algorithm with similar characteristics, interests and behaviors as TW's social media followers and website visitors.

Prices:
600,000 impressions: €28,800**
450,000 impressions: €22,500
300,000 impressions: €15,900
150,000 impressions: €8,300


What we need from you

Image/video

Provide up to three (450,000, 300,000, 150,000 impressions) or up to six (600,000 impressions) different motifs: All motifs are required in vertical format (stories/reels) and square format (feed).

Image:
File type: jpg or png
✓ Format: 1080 x 1920 px (vertical) and 1080 x 1080 px (square)

Video:
✓ Length: 15 seconds
✓ File type: mp4
✓ Format: 1080 x 1920 px (vertical) and 1080 x 1080 px (square)
Ad copy

The ad copy consists of the headline and the primary text.
✓ Headline: max. 40 characters
✓ Primary text: max. 62 characters
✓ File format: as Word.doc (not as PDF)

Destination URL

Link to your landing page.
✓ Length: max. 2,000 characters
✓ URL prefix: https://

You have questions or need more information?


Your media consultant:

Elisabeth Münch
Sales Director

We are happy to get in touch.

To distinguish your request from that of a bot, please also answer this question:
*mandatory field



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