Give your podcast the spotlight it deserves. Together, we create your very own custom podcast episode. The episode will be published in the branded podcast “Backstage” and on TextilWirtschaft.de. An accompanying campaign is included in the package to ensure strong visibility among your target audience.
Your benefits
Position yourself as a thought leader: The podcast gives your company a platform to showcase its expertise and establish itself as a relevant voice in the industry.
Personal and highly engaging: Podcasts address the powerful sense of hearing and are perceived by many listeners as especially personal. This creates closeness and increases advertising impact.
All-inclusive service: From concept and organization to production and promotion — we handle every step and provide an experienced host. This ensures your speakers are presented in the best possible way.
Guaranteed ad impressions: With 450,000 impressions during the campaign period, your message reliably reaches the relevant target audience.
Flexible add-ons: Choose freely from our range of add-ons. For even greater reach.
Native Podcast Plus
The package includes concept development, organization, production, and hosting. An experienced host will guide the conversation. A dedicated landing page, an accompanying campaign with 450,000 ad impressions, and a four-week placement in the Event Hub are also included.
€ 26,600
Looking for even more impact?
Choose freely from the following add-ons for additional reach.
E-Blast Add-On
Even more reach for your podcast: Reach 44,000 recipients with an exclusive E-Blast mailing.¹
€ 6,600
Reach Upgrade
We extend the marketing period by two weeks. An additional 225,000 ad impressions guaranteed.²
€ 6,700
Traffic Social Ads
Increased reach through targeted social media advertising to the fashion community.³
from € 10,800
¹ Includes three selected news (editor's reading tip); can be booked once per podcast.
² Total: 675,000 ad impressions.
³ Additional reach available.
What we need from you
Please provide the following at least 6 weeks before the campaign launch:
✓ Speaker information: name and title; photo (400 x 400 px, max. 100 KB)
✓ Logo: jpeg or png; max. 400 x 200 px; max. 100 KB; 72 dpi
Please provide the following at least 2 weeks before the campaign launch:
✓ Header image: 560 px x 250 px; 72 dpi; jpg or png
✓ Headline: 30 - 70 characters incl. spaces
✓ Text: 2,500 - 3,000 characters incl. spaces
✓ Links: Underline the words in the text that should be linked and provide the exact URL in parentheses.
Please provide the following at least 2 weeks before the campaign launch:
✓ Up to three images and/or videos: each in 1080 x 1920 px and 1080 x 1080 px format; video length: 15 seconds; file type: jpg/png (image) or mp4 (video)
✓ Headline: max. 40 characters incl. spaces
✓ Primary text: max. 62 characters incl. spaces
✓ Landing page link: max. 2,000 characters; URL prefix: https://
You have questions or need more information?
Your media consultant:
Elisabeth Münch
Sales Director
Menswear | Premium Men | Contemporary Men | Sports
We are happy to get in touch.