Would you like to know how your ads are received by your target group? The TW Copytest provides you with well-founded insights into the communication performance of your ads - comprehensible, individual and directly implementable.
Your advantages at a glance:✓ Detailed advertising effectiveness profile:
Recognize the strengths and potential of your ad at a glance.
✓ Qualitative reader insights:
Benefit from valuable feedback that supports your optimization.
✓ Relevant target group:
The survey is conducted among TextilWirtschaft readers who best represent your target group.
✓ No additional costs:
Participation in the Copytest is free of charge when booking at least one 1/1 page in the appropriate environment.
✓ Fast results:
You will receive a representative result approximately 6 weeks after publication.
The TW Copytest - what's behind it?
The TW Copytest examines the communication performance of selected advertisements from a test issue of TextilWirtschaft. Seven central dimensions of advertising impact are analyzed in order to obtain a complete picture.
How it works:
1. Book an ad: Book at least a 1/1 page in the appropriate issue.
2. Test execution: Your ad will be tested by TextilWirtschaft readers.
3. Receive results: You can look forward to an individual advertising impact profile and qualitative insights. |
An insight into the dimensions of advertising impact: The TW issues for a Copytest:
TW 16
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BUSINESS
We are looking for you! Best cases employer branding.
TW 25
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BUSINESS
Networked. Digital helpers in omnichannel business.
You have questions or need more information?
Your media consultant:
Franziska Welp
Deputy Publishing Director
We are happy to get in touch.