Well delivered.

„TW is a fantastic platform for reaching our retail partners with our brand message.“

Sascha Bensch, Countrymanager Germany, PME Legend

Each week, the TW Magazine and E-Paper provide the perfect stage for a show-stopping appearance – available in print and digital, landing right on decision-makers’ desks and screens. Thanks to quality journalism and relevant, long-lasting content, the magazine is especially valuable. Placing your campaign within this high-quality, enduring content guarantees attention. For direct communication with retailers, it’s a true must-have.

Magazine

For PME Legend, communication with retail partners is front and center. Their ad sends a crystal-clear message: The new collection is ready to order—presented in a distinctive, recognizable campaign style.

Cover Page

PME Legend uses this exclusive premium placement to highlight a key piece from their latest collection. The product takes center stage, showcased in style for retailers to see what’s new. Accompanied by spot-on wording and key product facts.

A magazine insert in TW is the perfect choice for brands with a lot to say—and show. With multiple pages, you can deliver extensive content: showcase collections and products in detail, add rich descriptions and emotional appeal, all within the trusted editorial environment of TW. It’s a powerful format that commands attention.

Bound insert

PME Legend leverages the insert to put the new collection in the spotlight—a bold campaign with high recall and real added value for retailers. Detailed product descriptions, vivid close-ups, and transparent pricing provide retailers with a clear overview for their orders. PME Legend stands for transparency and clarity, making it easy for new and existing customers to engage.

What does the label stand for? What makes it unique? When and how can retailers place orders? What does a business partnership with the brand look like? All these questions—and more—can be answered with the right products. Native advertising formats in an editorial style, with ample room for storytelling, are the perfect solution here.

Top Ad Newsline bundle

Thanks to prominent placement and continuous presence in the daily newsletter, the brand remains top of mind. Cleverly staged campaign visuals, used as a collage, create recognition and deliver a clear message to readers.

Sponsored Post

In sponsored posts, PME Legend communicates real value to retailers—explaining how the partnership works and what support at the POS looks like. A linked video adds extra impact, demonstrating benefits through compelling moving images.

This is how engagement works.

A strong campaign with real added value!
By using the cross-media advertising opportunities of TextilWirtschaft, PME Legend takes advantage of every stage to share valuable information with both new and existing business partners. Collection insights are presented clearly and effectively in the right formats.

Combining a variety of formats provides the optimal mix for communication and all-round visibility with the target audience:

The bold campaign gives the brand a face, and consistent presence ensures recognition.
Multi-channel activation ensures visibility at every touchpoint.
Informative content in the right formats delivers genuine added value and underscores the brand’s openness and partnership approach with retailers.

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