Brandbuilding: Put in the Spotlight.
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Put in the Spotlight.

„We love a grand entrance! That’s why TW is perfect for our occasionwear. The cross-media options have guaranteed us high visibility and eye-catching placements for years now.“
Moritz Schwack, CEO SWING I HEY KYLA



TW Magazine and E-Paper deliver the perfect stage for a standout performance every week—both in print and digital formats. Straight onto decision-makers’ desks and screens. With quality journalism and enduring topics, the magazine is especially valued. Placing campaigns within premium, lasting editorial content ensures maximum attention.
1/1 page Magazine
With a full-page ad, Swing puts its young label Hey Kyla directly in the target group’s line of sight, showcasing a highlight piece from the collection and sparking curiosity for more.
Inside front cover double page
An Inside front cover double page delivers heightened attention for Swing. Large format, on exclusive cover stock, and positioned right after the TW cover—no decision-maker can miss this label.



What does the label stand for, and what makes it unique? Who is the target audience? When and how can orders be placed? These and many other questions can be answered with the right products. Native advertising formats in editorial style with plenty of space for explanations are the best choice here.
Native Ad Newsline
This format allows Swing to extend its reach to all Newsline subscribers. For one week, the message appears among the industry’s top stories. Detailed information about the new collection encourages retailers to visit the showroom.
Sponsored Post Website
Swing uses the “Sponsored Post” to provide an in-depth introduction to the new brand. The post, styled like an editorial news article, offers high visibility and ample space to showcase the young label. With concrete information on order options, Swing directly invites retailers to get in touch.



Fashion needs to be seen! To establish a new collection or young label in the market, visual content is a must. Photos of individual pieces give retailers a feel for the brand identity and create an emotional connection. Eye-catching advertising materials bring the label to life effortlessly.
Gallery Sponsoring
See and be seen. In the image galleries from fashion shows and industry events, this is exactly what happens. With gallery sponsorship, Swing has successfully taken center stage. After every fifth image, a collection photo appears in all galleries—boosting brand visibility even further.
Showroom Gallery
With the digital showroom, Swing uses the opportunity to present the collection in a wealth of detailed photos. For four weeks, the label lets its images speak, giving even those who can’t visit in person insight into the products—and expanding its reach.



Heard the latest? Every second week, the TW Podcast delivers industry insights straight to your ears. TW editors talk with experts from retail and manufacturing, as well as occasional guests from beyond the fashion cosmos, for a deep dive into industry topics. Podcast ads provide a valuable channel to reach decision-makers on an audio level.
Podcast Ad
Straight into the target audience’s ears. With podcast ads, Swing adds another channel to strengthen the young brand, rounding out the campaign. The label is remembered not only visually, but its name also sticks in listeners’ minds.


And this is what brand building by Hey Kyla sounds like in the TW podcast. Tune in here:

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How to Build a Successful Brand
A powerful campaign with real impact!
Thanks to the cross-media advertising opportunities at TextilWirtschaft, Swing has drawn the industry’s attention to its young brand. A radiant brand identity is built and continuously developed.

The perfect mix for visibility: The combination of various formats ensures optimal communication and comprehensive visibility for the target group:

  • A consistent visual language gives the brand a face and continuity leads to recognition.
  • Using different channels ensures the message is tailored for the target audience and reaches customers at multiple touchpoints.
  • Informative content in the right formats communicates the brand’s core competencies to retailers and strengthens its market position.






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