TW ONLINE: Social Ads

Reach the fashion community through targeted social media advertising over two weeks on Instagram and LinkedIn.

✓ New reach & brand building
✓ Focused targeting


150,000 Impressions: 7,500€
300,000 Impressions: 14,600€
450,000 Impressions: 21,400€
600,000 Impressions: 27,800€

TW followers (on Instagram & LinkedIn)
TW website visitors
Lookalike audience*

*Persons with similar characteristics, interests, and behaviors to TW's social media followers and website visitors identified by the algorithm.



Delivery of up to three different creatives: static image and/or video.
All creatives are required in vertical format (stories/reels) and square format (feed).

Static image:
• File type: jpg or png
• Format: 1080 x 1920 px (vertical) and 1080 x 1080 px (square)

• Length: 15 seconds
• File type: mp4
• Format: 1080 x 1920 px (vertical) and 1080 x 1080 px (square)

Ad copy:

The ad copy consists of headline and primary text.

• Headline: max. 40 characters
• Primary text: max. 72 characters
• File format: as Word.doc (not as PDF)

Destination URL:

Link to your landing page.

• Length: max. 2,000 characters
• URL prefix: http:// or https://

You have questions or need more information?

Your media consultant:

Franziska Welp
Deputy Publishing Director

We are happy to get in touch.

*mandatory field