SOCIAL MEDIA: Awareness Social Ads

Awareness Social Ads

Reach the fashion community through targeted social media advertising  on Instagram and LinkedIn. The campaign is focused on creating brand awareness.

✓ Amplifying reach & brand presence: The two-week campaign is optimized for maximum reach through Meta and LinkedIn algorithms.
✓ Guaranteed impressions: Depending on the selected option, we guarantee 150,000, 300,000, 450,000, or 600,000 impressions.
✓ Precise targeting: Your campaign strategically targets TW's followers, website visitors, and a lookalike audience*, ensuring your message reaches the right audience effectively.
*People identified by the algorithm with similar characteristics, interests and behaviors as TW's social media followers and website visitors.

150,000 Impressions: 7,500€
300,000 Impressions: 14,600€
450,000 Impressions: 21,400€
600,000 Impressions: 27,800€

What we need from you


Delivery of up to three different creatives: static image and/or video.
All creatives are required in vertical format (stories/reels) and square format (feed).

Static image:
✓ File type: jpg or png
✓ Format: 1080 x 1920 px (vertical) and 1080 x 1080 px (square)

✓ Length: 15 seconds
✓ File type: mp4
✓ Format: 1080 x 1920 px (vertical) and 1080 x 1080 px (square)

Ad copy
The ad copy consists of headline and primary text.
✓ Headline: max. 40 characters
✓ Primary text: max. 62 characters
✓ File format: as Word.doc (not as PDF)
Destination URL
Link to your landing page.
✓ Length: max. 2,000 characters
✓ URL prefix: https://

You have questions or need more information?

Your media consultant:

Franziska Welp
Deputy Publishing Director

We are happy to get in touch.

*mandatory field